In a move that aligns beautifully with the movie industry’s biggest week, CinemaCon has announced a historic shift for its 2026 global convention in Las Vegas. For the first time in the event’s history, the iconic Colosseum at Caesars Palace is being rebranded.
Welcome to The Dolby Colosseum.
From April 13–16, the legendary Vegas venue will carry the name of the gold standard in immersive audio and visual tech. While Dolby has been a cornerstone sponsor since CinemaCon’s 2011 debut, this naming rights deal elevates their partnership to the main event level.
“We are excited about the next step in our invaluable partnership with Dolby Laboratories. State-of-the-art technology is a cornerstone of the theatrical experience and renaming CinemaCon’s iconic main venue for this incredible global leader is a natural choice,” stated Michael O’Leary, President and CEO of Cinema United. “The talented people at Dolby bring unparalleled innovation and excitement to theatres each day, and it is only fitting that the world’s premier celebration of going to the movies take place in The Dolby Colosseum.”
The Dolby Colosseum will once again be outfitted with Academy Award-winning Dolby Atmos® sound and the Dolby Vision® laser projection system. The brand has been fundamental in helping provide the highest quality for main stage studio presentations, elevating itself into must-have technology. When the lights go down at the Colosseum this April, everyone will know exactly whose house they’re in.
“This year, we are excited to elevate our dedication to bringing a new level of truly immersive entertainment to moviegoers everywhere and have the Dolby Colosseum be the home for studio presentations during CinemaCon,” said Jed Harmsen, Head of Cinema and Group Entertainment at Dolby Laboratories.
CinemaCon, the official convention of Cinema United, is the world’s premier showcase of theatrical exhibition, taking place April 13-16 at Caesars Palace in Las Vegas.
I am a published writer, full-time editor, an events and entertainment reporter and mother of one. Comic books, drag queens, women’s basketball, queer films and TV shows are my bread and butter.