Today marks a special day for Nintendo fans and visitors in San Francisco as Nintendo officially opened its second U.S. retail store, Nintendo SAN FRANCISCO, located in the heart of Union Square at 331 Powell Street. The grand opening ceremony was led by Nintendo of America President and COO Doug Bowser, who was joined by San Francisco Mayor Daniel Lurie for the ribbon-cutting event. Adding to the excitement, Mario himself made a surprise appearance to welcome the crowd.
Nintendo SAN FRANCISCO offers an immersive shopping experience celebrating the beloved characters and franchises Nintendo fans know and love. Spanning two stories, the store features an extensive selection of products including game systems, exclusive apparel, home goods, accessories, and collectibles inspired by Nintendo’s iconic series.
Explore the Store and Discover Exclusive Merchandise
Visitors can find specially designed merchandise featuring artwork of Nintendo’s multi-character universes, including statue replicas, stationery, bags, and Nintendo SAN FRANCISCO-exclusive apparel. The store highlights popular franchises such as:
- Super Mario: Colorful blankets, kitchenware, and apparel inspired by the Mushroom Kingdom.
- Animal Crossing: Tote bags, drinkware, and comfy loungewear that bring island life into your daily routine.
- Splatoon: Trendy Aloha shirts and ink tank backpacks straight from Splatsville.
- The Legend of Zelda: Korok-themed drinkware and exclusive Triforce clothing to accompany any Hyrule adventure.
- Pikmin: Decorative vases and desk accessories inspired by these charming plant-like creatures.
- Pokémon: Plush toys and collectible figures for trainers of all ages.
- Plus merchandise featuring Kirby, Metroid, and other Nintendo favorites.
Interactive Experiences and More
Fans can customize their very own Nintendo Switch OLED Model system at an in-store kiosk, choosing from a range of Joy-Con, dock, and wrist strap colors, and take it home the same day. Multiple demo stations invite visitors to play the latest Nintendo Switch games, and a giant gaming screen on the lower floor offers a shared space for gameplay and future Nintendo Direct livestreams.
Guests can also earn exclusive rewards by checking in at the My Nintendo kiosk with their Nintendo Account, receiving a collectible sticker and 50 Platinum Points.
Important Visitor Information
To manage the initial opening crowds, Nintendo requires Warp Pipe Pass reservations for entry through May 18 and select dates afterward. Passes are available on a first-come, first-served basis. For full details and to secure your pass, visit the official Nintendo experience site.
Follow @NintendoStoreUS on X and Instagram, download the Nintendo Today! app, or visit the official Nintendo SAN FRANCISCO website for the latest updates, photos, and event information.
The ribbon has been cut, the doors are open, and the adventure has just begun at Nintendo SAN FRANCISCO — a new destination for fun, discovery, and all things Nintendo.
Editor-in-Chief | Owner
I’m a dedicated aficionado of all things movies, pop culture, and entertainment. With a passion for storytelling and a love for the silver screen, I’m constantly immersed in the world of cinema, exploring new releases, classics, and hidden gems alike. As a fervent advocate for the power of film to inspire, entertain, and provoke thought, I enjoy sharing my insights, reviews, and recommendations with fellow enthusiasts.