A Dynamic Discussion on the Intersection of Fashion, Performance, and Storytelling in the
World of Wrestling
This year at SXSW, the world of professional wrestling collides with high fashion in an electrifying panel titled “Fashion & Wardrobe Design/Styling in Professional Wrestling.” Hosted by Candace Cordelia Smith—renowned industry insider, Pro Wrestling Illustrated columnist, and on-camera host—this must-see discussion will delve into the evolving role of fashion and costume design in wrestling. Set to take place at the Austin Convention Center on March 9 at 4:00 PM CST, the panel will explore how attire influences storytelling, branding, and character development in the wrestling industry.
Fashion has long been a powerful tool in wrestling, shaping character identities and enhancing narratives that captivate audiences worldwide. From the elaborate robes of Gorgeous George to the punk-inspired aesthetics of modern indie wrestlers, wardrobe choices play a crucial role in defining a wrestler’s persona both inside and outside the ring. This panel will shine a light on the creative minds behind some of wrestling’s most iconic looks.
The lineup of panelists includes some of the most influential figures in wrestling fashion:
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King Troi – A Los Angeles-based fashion stylist known for his cutting-edge designs.
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Sarath Ton – A seasoned costume designer and sewist whose work has been featured in WWE and beyond.
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Yolanda The Designer – A visionary fashion and wrestling designer shaping the aesthetics of today’s top talents.
With experience spanning WWE, All Elite Wrestling, TNA, and independent wrestling promotions, as well as work in TV, film, music, and mainstream fashion, these experts will offer behind-the-scenes insights into costume construction, styling, and the future of wrestling fashion.
“Over the years, I’ve witnessed a surge in interest not just for professional wrestling, but also in the fashionable looks seen on the wrestlers themselves both in and out of the ring,” says Candace Cordelia. “This panel at SXSW will shine a spotlight on three key industry players—King Troi, Sarath Ton, and Yolanda The Designer—whose work continues to bring the visual identities of celebrated athletes to life while exploring the broader cultural impact of fashion and style in wrestling.”
Whether you’re a die-hard wrestling fan, a fashion enthusiast, or someone fascinated by the intersection of sports and style, this discussion promises to be a must-attend event. Expect engaging conversations, expert insights, and an exploration of one of wrestling’s most visually compelling elements.
For more information or to RSVP, visit SXSW Schedule.
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I’m a dedicated aficionado of all things movies, pop culture, and entertainment. With a passion for storytelling and a love for the silver screen, I’m constantly immersed in the world of cinema, exploring new releases, classics, and hidden gems alike. As a fervent advocate for the power of film to inspire, entertain, and provoke thought, I enjoy sharing my insights, reviews, and recommendations with fellow enthusiasts.