HASBRO RETURNS TO 2024 SAN DIEGO COMIC-CON INTERNATIONAL
July 21, 2024
Fan-Favorite Brands, Including TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, G.I. JOE and BEYBLADE, Join Premier Collaboration Brands of Star Wars™ and Marvel from the Walt Disney Company. Featured with Signings, New Products, Experiences, Programming, Giveaways, and More at Hasbro Booth #3213
Hasbro, a leading toy and game company, unveils an exciting roster for this year’s San Diego Comic-Con International. Featured brands include TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, G.I. JOE, Beyblade, alongside products by iconic collaborations with Star Wars™ and Marvel from The Walt Disney Company.
This year, Hasbro has updated its booth design to enhance fan engagement and offer a more immersive experience. The popular Hasbro Pulse Toy Store makes a return, featuring an impressive second story for live interviews. Designer Tom Whalen (@strongstuff) has tied the booth with a fresh new look, applying his iconic style to each brand representation.
“This year, we are particularly excited to celebrate our upcoming film, TRANSFORMERS ONE, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from BEYBLADE, TRANSFORMERS, G.I JOE and more to create countless unforgettable memories alongside our dedicated fanbase.”
Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro.
Here are some of the new things you will see in this year at HASBRO BOOTH #3213
Hasbro Pulse Booth – A physical manifestation of HasbroPulse.com, where the world’s biggest brands interact and play. This hub is a place for all levels of fandom where fans can visit, explore, experience, and engage with the hottest Hasbro products. Fan-favorite characters and gigantic photo opportunities come to life in an immersive space created with the best of all worlds.
Arcade1Up will also showcase their Marvel vs Capcom 2 X-Men ’97 Edition Deluxe Arcade Machine in the Hasbro booth and The Infinity Game Board in the Hasbro streaming studio. The board includes an ever-expanding library of games, including Hasbro games.
Fans can stop by the booth to pick up unique Hasbro pins; two different pins are given out each day!
Hasbro Pulse Toy Store – Physical product purchases return at Hasbro’s booth, offering the very best selection of toys and collectibles.
Attendees will have the opportunity to snag the following Hasbro convention exclusives !
TRANSFORMERS LEGACY UNITED VOYAGER CLASS FRACTURED FRIENDSHIP 2-PACK
G.I. JOE CLASSIFIED SERIES #130, COBRA COMMANDER (ONCE A MAN)
STAR WARS: THE BLACK SERIES DARTH MAUL & SITH SPEEDER figure and vehicle.
Making its Hasbro Pluse store debut is MARVEL LEGENDS SERIES DEATH’S HEAD
Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.
Hasbro Booth Experiential Area – The Hasbro booth will feature an experiential area that will include fan-engagement opportunities and fun activities featuring fan-favorite Hasbro brands.
Schedules will be published daily on Hasbro’s San Diego Comic-Con monitor and on Hasbro Pulse socials (@HasbroPulse on Instagram, X, Facebook and YouTube).
Hasbro Pulse Fanstreaming Studio – For the first time ever, Hasbro will be giving fans a front row seat to all the Hasbro SDCC action with exclusive video streaming from the booth. Hosted by Toy Hunter’s Jordan Hembrough.
This will feature interviews, panel recaps, product reveals, franchise and design discussions, and more. Fans can expect interviews and appearances by Arif S. Kinchen (Jazz) and Frank Todaro (Starscream), TRANSFORMERS G1 40th Anniversary Voice Actors; Robert Kirkman, comic book writer, screenwriter, producer and Chairman of Skybound Entertainment; Mark Rosewater, Head Designer for Magic: The Gathering; Sgt. Slaughter, G.I. JOE icon; and more.
Check out the HASBRO BRAND AND PARTNER PANELS Attendees are invited to learn more about Hasbro’s TRANSFORMERS, G.I. JOEbrands and MAGIC THE GATHERING’s Mark Rosewater and DUNGEONS & DRAGONS with premier collaboration brands, Star Warsand Marvel, through special panel experiences featuring new product reveals and major updates, along with other partner presentations.
Thursday, July 25
PARAMOUNT PICTURES: TRANSFORMERS ONE: July 25 at 11:45AM – 12:45PM |Hall H – Paramount Animation & HASBRO Entertainment bring a panel discussion and exclusive footage presentation to fans with talent Chris Hemsworth, Brian Tyree Henry, Keegan-Michael Key, along with the Director, Academy Award® winner Josh Cooley, and producer Lorenzo di Bonaventura.
Hasbro G.I. JOE Brand Panel: Thursday, July 25 at 5:00PM – 6:00PM | Room: 25ABC – Join the G.I. JOE development team for a LIVE launch of the new Classified Series HasLab! This behind-the-scenes look will also feature additional new product news, including never-before-heard stories, digital character renders, in-hand figure prototypes, pre-order launches, and maybe even a special guest.
Friday, July 26
Marvel Legends Panel with Hasbro: Friday, July 26, 12:30PM – 1:30PM | Room: 5AB – The Hasbro and Marvel product experts will discuss exciting news about Hasbro’s ever-popular Marvel Legends product line! Attendees will also get a sneak peek of upcoming, never-before-seen items, followed by a Q&A for your burning Marvel Legends questions.
Hasbro Star Wars Panel: Friday, July 26, 2:00PM – 3:00PM | Room: 7AB – Join members of the Hasbro Marketing & Design teams as they discuss the popular Hasbro Star Wars line, including the Black Series and The Vintage Collection. Attendees will get an in-depth look at Hasbro’s latest action figure offerings from throughout the saga. Word on the Holonet is there may also be a few surprises. May the Force be with you!
Hasbro TRANSFORMERS Panel: Friday, July 26, 6:00PM – 7:00PM | Room: 25ABC – Join the Hasbro TRANSFORMERS Toy Development team as they take you behind the scenes to unveil the latest character figures from across the iconic brand. Plus, time permitting, there will also be a Q&A session filled with trivia and more!
Mighty Morphin Power Rangers: Across the Morphin Grid:Friday, July 26, 5:30 PM – 6:30 PM| Room 5AB – After 8 years and over 120 issues, BOOM! Studios’ Power Rangers universe is coming to an end… but not without a few final surprises! Join Melissa Flores, writer of the climactic “Darkest Hour” event, alongside the iconic Ryan Parrott, the original Pink Ranger, Amy Jo Johnson, and the original Black Ranger, Walter Jones, for a behind-the-scenes peek at the final issues of Mighty Morphin Power Rangers… and an exclusive look ahead at what’s next. Moderated by Matt Hotson (Mighty Morphin Power Rangers: The Return).
TRANSFORMERS & G.I. JOE The Energon Universe is HERE: Friday, July 26, 4:30PM – 5:30PM | Room 5AB – WELCOME TO THE HOTTEST COMICS IN THE WORLD! TRANSFORMERS,G.I. JOE, and Void Rivals from Skybound have taken over the comic book world and we’ve got the top secret reveals you can’t miss. Superstars Robert Kirkman (Void Rivals), Daniel Warren Johnson (TRANSFORMERS), Joshua Williamson (Duke, Cobra Commander), Tom Reilly (Duke), and Sean Mackiewicz (SVP/Publisher, Skybound) deliver the panel that will have everyone talking!
Saturday, July 27
Celebrating 50 Years of Dungeons & Dragons: Saturday, July 27 at 10:00AM – 11:00AM | Room: 6DE – Dungeons & Dragons is celebrating 50 years! From countless hours of adventures and storytelling, new editions and book releases, to the rising tabletop entertainment and pop culture takeover. Come listen to industry experts as they share how Dungeons & Dragons has taken its place on top of the pop culture dungeon
Magic head designer Mark Rosewater presents this one-man program in which he re-creates his daily blog, answering the audience’s questions about the making of the popular trading card game and revealing new, never-before-seen cards, mechanics, and more!
Sunday, July 28
Dungeons & Dragons: The Twenty-Sided Tavern Panel: Sunday at 11:00AM | Room: 32AB
Taliesin Jaffe (Critical Role) moderates a panel about the hit off-Broadway theatrical experience Dungeons & Dragons The Twenty-Sided Tavern which includes co-creators David Carpenter (producer, Puffs) and Sarah Davis Reynolds (game designer, Dungeons & Dragons The Twenty-Sided Tavern), Set/Costume/Prop Designer KC McGeorge (Dimension 20) and other special guests. The panel will discuss the creation of the show from idea to page to stage and include a Q&A session with the audience.
BLADES OF GLORY: BEYBLADE X COMIC-CON SHOWDOWN 2024 POP-UP EVENT
Bards and Cards will host a special BEYBLADE X event at Bards & Cards, located at in the heart of Downtown San Diego at 936 5th Ave, on Saturday, July 27, for one of three thrilling 8-person tournaments at 3pm, 5pm, and 7pm (for ages 13+). Attendees can look forward to an action-packed experience battling it out with an array of BEYBLADE X products. Attendance is free and open to the public. Follow @bardsandcards and visit https://bardsandcards.com for more event info and how you can sign up to participate in the tournaments.
Join Super7 for a special pop-up event to commemorate the 50th anniversary of Dungeons & Dragons at the Super7 San Diego Store, located at 701 8th Avenue, during San Diego Comic-Con 2024 for an immersive experience that no D&D fan will want to miss. A specially designed space brings the iconic fantasy universe to life that features exclusive Super7 x Dungeons & Dragons toys, apparel & accessories, and more. For more information, follow Super7 (@super7) and Dungeons & Dragons (@dndwizards) on social media.