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The Nature Boy’s New “Wooooo! Energy” Announced as Exclusive Energy Drink of AEW
November 2, 2023 – AEW CEO Tony Khan today announced a multi-year deal with Hall of Famer “Nature Boy” Ric Flair, who surprised fans in attendance and viewers at home during last Wednesday’s AEW: Dynamite show in Philadelphia, marking his historic return to TBS by appearing as Khan’s “special gift” for “The Icon” Sting.
Flair’s AEW debut comes on the heels of his longtime friend Sting’s impending retirement announcement, which will culminate with “The Icon’s” final match at AEW Revolution in 2024. Over the course of their 30-year history, Flair and Sting have shared incredible rivalries, momentous matches and a respected friendship.
Khan also announced that Flair’s Wooooo! Energy will become the exclusive energy drink of AEW. During AEW show dates, select host venues will carry the clean energy drink at concession stands for fans to enjoy. In addition, the beverage will be stocked in the wrestlers’ locker rooms, and will also be seen on the announcers’ desk during live broadcasts. Fans watching at home can experience Wooooo! Energy by ordering via woooooenergy.com.
“Last Wednesday, the ‘Nature Boy’ made his epic return to TBS, more than 35 years since the Flair vs. Sting rivalry first began on the Superstation,” said Khan. “It’s truly an honor to welcome the legend himself – and Wooooo! Energy – to AEW.”
“Ric cemented his legacy as one of the greatest professional wrestlers of all-time long ago, and now his world-renowned persona and his amazing wrestling mind will be major assets to AEW’s programming and our position globally. Most importantly, it’s fitting that the final chapter of Sting’s iconic career will unfold on TBS with Ric Flair by his side.”
“I’ve been in the wrestling business for over 50 years,” said Flair. “Together with AEW and Wooooo! Energy, I’ve never been more excited, and I’ve never had more energy! When the Nature Boy promises a show, you know how it’s gonna go! Wooooo!”
“We’ve all been a part of a ‘Wooooo!’ moment. Time stops, crowds erupt, and people unite to celebrate the extraordinary. It’s electric. You hear it, feel it, and never forget it,” said Chad Bronstein, President and Chairman of Carma HoldCo, parent company of Wooooo! Energy. “This is so much more than a partnership. Together, Ric Flair, AEW and everyone at Wooooo! Energy will create more unforgettable moments for generations of wrestling fans.”
About AEW
Founded by CEO, GM and Head of Creative Tony Khan in 2019, AEW is a red-hot professional wrestling promotion featuring a world-class roster that is injecting new spirit, freshness and energy into the industry. “AEW: Dynamite” airs every Wednesday from 8-10 p.m. ET on TBS, “AEW: Rampage” airs every Friday from 10-11 p.m. ET on TNT, and “AEW: Collision” airs every Saturday from 8-10 p.m. ET on TNT. AEW’s multi-platform content also includes “Being the Elite,” a weekly behind-the-scenes YouTube series, and “AEW Unrestricted,” a weekly podcast series. For more info, check out Twitter.com/AEW; Instagram.com/AEW; YouTube.com/AEW; Facebook.com/AEW.
About Wooooo! Energy
Experience clean energy without the jitters. Inspired by Ric Flair’s iconic catchphrase and brought to you by Carma HoldCo, indulge in delicious Wooooo! Energy in Dragon Fruit, Lemon, and Strawberry Banana flavors. Order now at www.woooooenergy.com and follow the Wooooo! on Instagram and X.
Following the Massive Success of “AEW: All In London,” AEW Returns to Wembley Stadium on Sunday, August 25
— Tickets for “AEW: All In London” On Sale Friday, Dec. 1; Pre-Registration Available for Early Access —
November 1, 2023 –During tonight’s live episode of “AEW: Dynamite” from Louisville, Ky., AEW CEO Tony Khan announced that tickets for the second “AEW: All In London” will go on sale to the general public on Friday, Dec. 1, at 9 a.m. BST via Ticketmaster.co.uk. The highly anticipated event will take place at iconic Wembley Stadium on Sunday, Aug. 25, 2024.
Fans can pre-register now for early access to purchase tickets for AEW’s return to Wembley Stadium by visiting www.ticketmaster.co.uk/AEWWembley2024. Pre-registered access and priority presales will take place beginning Monday, Nov. 27 just prior to the general on sale. Ticket information will be sent via email to registered fans only.
AEW’s return to the UK comes on the heels of its spectacular debut of “AEW: All In London” this past August, when more than 80,000 fans from over 70 countries converged on Wembley Stadium to witness a thrilling night of match-ups featuring the biggest names in wrestling today. With 81,035 tickets sold, the epic show shattered the world record for the largest ever paid attendance at a professional wrestling event.
“‘AEW: All In London’ permanently etched AEW in the history books, setting the world record for most tickets sold for any show in the history of professional wrestling,” said Tony Khan. “Wembley Stadium also holds a special place in my heart as I’ve now been there as part of three different sports properties, and have witnessed over 80,000 fans in the stands for all three. In addition to Fulham earning two promotions with playoff wins at Wembley Stadium, and the Jaguars winning our ninth ‘home’ game there a few weeks ago, I’ll remember the thunderous cheers from the crowd during ‘AEW: All In’ for the rest of my life.
“Stay tuned for more updates this month ahead of the general public on sale on December 1, and reminder to pre-register on November 27 for access. I can’t wait to return to Wembley Stadium for our second London show next August, which will be even bigger and more spectacular for fans in attendance and those watching around the world.”
“AEW: All In London” will feature the biggest names in professional wrestling from a roster that includes stars such as Chris Jericho, Kenny Omega, The Young Bucks, Claudio Castagnoli, Jon Moxley, “Hangman” Adam Page, Adam Copeland, Saraya, Christian Cage, Adam Cole, FTR, Bryan Danielson, Kris Statlander, Orange Cassidy, Miro, Dr. Britt Baker, Hikaru Shida, Samoa Joe, Powerhouse Hobbs and many more. Additional information and matches will be announced in the near future. The event will be produced in conjunction with Live Nation Entertainment.
“AEW: All In London” continues the legacy of Khan family properties enjoying signature moments in the iconic venue. Shahid Khan is Chairman of Fulham Football Club, which earned promotion to the English Premier League with playoff wins at Wembley Stadium in both 2018 and 2020. He is also owner of the Jacksonville Jaguars, who have regularly hosted a home game at the stadium since 2013 and will return once again in 2024 for the franchise’s tenth home game overall at Wembley.
About AEW
Founded by CEO, GM and Head of Creative Tony Khan in 2019, AEW is a red-hot professional wrestling promotion featuring a world-class roster that is injecting new spirit, freshness and energy into the industry. “AEW: Dynamite” airs every Wednesday from 8-10 p.m. ET on TBS, “AEW: Rampage” airs every Friday from 10-11 p.m. ET on TNT, and “AEW: Collision” airs every Saturday from 8-10 p.m. ET on TNT. AEW’s multi-platform content also includes “Being the Elite,” a weekly behind-the-scenes YouTube series, and “AEW Unrestricted,” a weekly podcast series. For more info, check out Twitter.com/AEW; Instagram.com/AEW; YouTube.com/AEW; Facebook.com/AEW
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
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