Brian Mariotti Interview, former CEO of Funko andfounder and Chief Executive Officer of “Thrilljoy” by Big Gold Belt Media
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Thrilljoy, a new company focused on creating premium and limited-edition collectibles, is debuting at New York Comic Con (NYCC) from October 17-20, 2024. Former Funko CEO Brian Mariotti partnered with powerhouse industry veterans Eric Peng Cheng, owner of Undefeated and Bait, MD Young, owner of MINDstyle International and Funko’s former SVP of licensing and emerging brands Dolly Ahluwalia to redefine the collectibles landscape. Collectors and fans are invited to Booth #1023 to experience the launch of Thrilljoy’s premiere collection of high-end, artisan collectibles.
“Our motivation to launch Thrilljoy arose from a profound passion for fandom and a commitment to enhancing the collector experience,” Mariotti stated. “We recognize a unique opportunity to build a brand that not only honors diverse interests but also cultivates a vibrant community. With an unwavering focus on innovation, exceptional quality, and genuine connections, Thrilljoy is set to transform the very essence of what it means to be a collector.”
A standout feature that differentiates Thrilljoy from its competitors is their Fan Advisory Board, composed of top content creators, product innovators, and dedicated collectors who have their fingers on the pulse of diverse fandoms. This groundbreaking initiative grants board members an equity stake in the company, ensuring their voices and insights directly influence the company’s direction and growth.
Brian Mariotti is the founder and Chief Executive Officer of Thrilljoy, a dynamic new collectibles company dedicated to reimagining the fan experience. With over two decades of expertise in the collectibles industry, Mariotti has a deep-seated passion for collecting and a keen understanding of fan culture. Prior to launching Thrilljoy, he was the former CEO of Funko and the creative visionary behind the iconic Pop! format. His hands-on approach with manufacturers and retailers, combined with his unique ability to anticipate pop culture trends, distinguishes him from typical CEOs. Through Mariotti’s leadership and vision, Thrilljoy is positioned to become the premier destination for pop culture collectibles, driven by innovation and an unwavering pursuit of what resonates with fans.
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#NYCC #ComicCon #ThrillJoy
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