Red Bull is launching a new immersive concert format, and it is starting big.
Global Latin music superstar Rauw Alejandro will headline the first-ever Red Bull Chapters, a one-night-only live experience taking place September 5, 2026, at Forest Hills Stadium in New York City. Designed as a three-act concert journey, the event will take fans through Rauw’s past, present, and future using music, visuals, storytelling, and cultural influences that have shaped his evolution as an artist.
Fans can register for tickets through July 28 at 10:00 p.m. EDT at RedBull.com/Chapters, before general ticket sales open to the public on August 7 at 10:00 a.m. EST.
A New Concert Format Built Around an Artist’s Journey
Red Bull Chapters is not being presented as a traditional concert. The new format is designed to explore the untold story of a headlining artist by breaking their career into distinct eras.
For its global debut, the experience will follow Rauw Alejandro through three live acts that reflect where he started, where he is now, and where he is headed next. The goal is to give fans more than a setlist. It is about building a live narrative around the music, visuals, and creative milestones that helped turn Rauw into one of Latin music’s defining global stars.
That format makes sense for an artist like Rauw, whose career has been shaped by constant movement. His sound pulls from reggaeton, Latin R&B, electronic music, dance, and pop, while his performances have always carried a strong sense of visual identity and choreography. Red Bull Chapters gives him a stage built specifically for that kind of evolution.
Rauw Alejandro Brings Puerto Rico to New York
The New York City setting adds real cultural weight to the debut.
For Rauw, Forest Hills Stadium is not just another stop. New York has long been one of the most important cities for Latin music, Caribbean culture, Puerto Rican identity, and global nightlife. It is a city where music scenes overlap, where communities carry history through sound, and where Latin artists can connect directly with fans who understand both the roots and the future of the culture.
Rauw called New York his second home, making the city a fitting place to launch an experience centered on the different eras of his journey. The event gives fans a chance to see how his Puerto Rican roots, global success, and forward-looking creative vision come together in one live performance.
More Than a Concert
The most interesting thing about Red Bull Chapters is the way it frames music as biography.
Every major artist has eras, but fans do not always get to experience those transitions in a structured way. This format puts the artist’s story at the center, using immersive stage design, cultural iconography, and era-defining performances to connect the dots between influence, identity, and artistic growth.
For Rauw Alejandro, that means the night can celebrate the full scope of his rise, from his early foundations to his current global dominance. It also gives room to explore what comes next, which may be the most exciting part for fans who have followed his constant reinvention.
A Landmark Moment After Cosa Nuestra
The event arrives during a major chapter in Rauw’s career.
His fifth studio album, Cosa Nuestra, debuted at No. 1 globally on both Apple Music and Spotify, while the follow-up project Cosa Nuestra: Capítulo 0 introduced fan-favorite tracks including the hit “Carita Linda.”
As a two-time Latin GRAMMY Award winner and five-time GRAMMY nominee, Rauw has become one of the most influential voices in modern Latin music. His ability to blend genres while keeping performance, fashion, movement, and visual storytelling at the center of his artistry makes him an ideal choice to introduce Red Bull’s new live format.
Event Details
Red Bull Chapters featuring Rauw Alejandro takes place September 5, 2026, at Forest Hills Stadium in New York City.
Fans can register for tickets through July 28 at 10:00 p.m. EDT at RedBull.com/Chapters. General ticket sales open to the public on August 7 at 10:00 a.m. EST.
Watch the Trailer
For one night only, Red Bull Chapters will invite fans to experience Rauw Alejandro’s journey chapter by chapter, celebrating the past, present, and future of one of Latin music’s biggest global stars.
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