Hasbro is doubling down on one of Star Wars’ most beloved modern characters with the reveal of Ultimate Grogu, a first-of-its-kind 1:1 scale animatronic designed to bring the fan-favorite character from The Mandalorian into homes in a more lifelike way than ever before.
The deluxe collectible arrives as anticipation builds for Star Wars: The Mandalorian & Grogu, the upcoming theatrical continuation of the Disney+ series, further cementing Grogu’s place as a defining figure in the current Star Wars era.
A 1:1 Grogu Built for Fans and Collectors
Ultimate Grogu is positioned as a premium collector piece, blending detailed craftsmanship with interactive technology. Designed in collaboration with Disney Consumer Products, the animatronic aims to replicate the character’s personality, movements, and emotional expressions seen on screen.
According to Adam Biehl, Head of Disney Action Brands at Hasbro:
“Our goal with Ultimate Grogu was to make fans feel like he’s truly part of their world. Our design and development team spent hours studying how the character came to life in The Mandalorian series, striving to capture his personality and movements in a way that honors what Lucasfilm delivered in entertainment.”
The figure features soft, screen-accurate detailing including textured skin, rooted hair, and fabric costuming elements like his robe, satchel, and armor inspired by the upcoming film.
Over 250 Animations and Interactive Features
At the core of Ultimate Grogu is its interactive system, powered by built-in motors, sensors, and microphones. The animatronic delivers more than 250 combinations of sounds and movements, allowing for a wide range of behaviors that mirror the character’s on-screen charm.
The figure includes three distinct modes of play, showcasing expressive gestures such as waving, giggling, and even “toddling” forward. These features are designed to create a more dynamic and responsive experience compared to traditional collectibles.
The focus here is less on static display and more on bringing Grogu to life in a way that feels immersive and reactive.
Pre-Orders and Release Timing
Ultimate Grogu is available now for pre-order through Hasbro Pulse, Amazon, and select fan channel retailers.
Two versions are being offered:
The standard edition, which is expected to begin shipping in early 2027
A limited First Edition version featuring special packaging and a collector card, set to ship earlier in late 2026
This dual rollout gives collectors the option to secure an early release version while maintaining broader availability into 2027.
A Broader Push Around The Mandalorian & Grogu
The release of Ultimate Grogu is part of a larger merchandising push tied to Star Wars: The Mandalorian & Grogu, which will bring the characters to the big screen. The film stars Pedro Pascal, Sigourney Weaver, and Jeremy Allen White, signaling a major expansion of the story beyond streaming.
Hasbro is also expanding its Black Series line with First Edition figures tied to the film, offering additional options for collectors building out their Star Wars displays.
Additionally, a promotional tie-in at Walmart offers fans a $15 Fandango movie reward with the purchase of $15 in Hasbro Star Wars products, running through June 30.
What Stands Out
Ultimate Grogu represents a shift toward more interactive, premium collectibles that blur the line between toy and experience. Rather than simply recreating a character’s appearance, Hasbro is leaning into motion, personality, and engagement as core features.
For a character like Grogu, whose appeal is rooted in expression and behavior, that approach feels particularly well suited.
As Star Wars continues to expand across film, streaming, and consumer products, releases like this highlight how central characters like Grogu remain to the franchise’s ongoing evolution.
Key Details
Product: Ultimate Grogu Animatronic
Company: Hasbro
Franchise: Star Wars
Scale: 1:1
Features: 250+ sounds and animations, sensors, microphones
Pre-Order: Available now
First Edition Release: Late 2026
Standard Release: Early 2027
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I’m a dedicated aficionado of all things movies, pop culture, and entertainment. With a passion for storytelling and a love for the silver screen, I’m constantly immersed in the world of cinema, exploring new releases, classics, and hidden gems alike. As a fervent advocate for the power of film to inspire, entertain, and provoke thought, I enjoy sharing my insights, reviews, and recommendations with fellow enthusiasts.
