Highly-Anticipated Free Agent Reveals and Hard-Hitting Championship Matches Drive Record-Setting Engagement for IMPACT Across Digital Platforms
Nashville
– (July
21, 2020) –
IMPACT Wrestling was firing on all cylinders Saturday night as
Slammiversary
2020
became the company’s biggest live event in years, as demonstrated
by social media metrics released. The pay-per-view event on July 18
dominated social media conversations, with #Slammiversary
consistently trending No. 1 in the United States on Twitter.
Fueling
the conversation and engagement across digital platforms were the
long-awaited reveals of free agent wrestling superstars joining the
IMPACT Wrestling roster: popular tag teams The Good Brothers (Doc
Gallows and
Karl
Anderson)
and the Motor City Machine Guns (Alex
Shelley and
Chris Sabin),
former World Champions EC3
and Eric
Young, and
the self-proclaimed “hottest free agent on the market” Heath.
Many of the in-show appearances also garnered individual Twitter
trending topics in the U.S.
With
every IMPACT title on the line, Slammiversary
2020 saw
three new champions crowned in matches that instantly became
match-of-the-year contenders: Eddie
Edwards
winning the main event battle for the vacant IMPACT World
Championship, newcomer Deonna
Purrazzo
defeating Jordynne
Grace to
capture the Knockouts Championship and Chris
Bey claiming
the X-Division Championship with his victory over Willie
Mack.
“IMPACT
Wrestling captured the world’s attention on Saturday night,” said
IMPACT Wrestling Executive Vice President Scott D’Amore.
“Slammiversary 2020 was the result of two-and-a-half years of hard
work by our incredible team and talented roster, along with new
additions who have decided to bet on IMPACT.”
On
Twitter,
Slammiversary
2020 smashed
IMPACT’s record for single-day total impressions (Slammiversary
2018),
nearly doubling the previous record by 97 percent. Leading the day
was the exclusive
midnight video announcement of The Good Brothers, which quickly
became IMPACT’s best performing tweet of all time, while tweets
showcasing Motor
City Machine Gun’s return and Purrazzo’s
title win now rank as their fifth and sixth best, respectively.
Instagram
engagement for Slammiversary
2020
saw a 172 percent increase in single-day total likes compared the
previous record (Hard
To Kill 2020),
as video posts about EY’s
return and Heath’s
debut grew into IMPACT’s top two most-liked posts ever.
During
the month leading up to Slammiversary
2020,
IMPACT’s YouTube
Channel saw its total views rise by 26.5 percent and total watch
time grow by 32 percent. The channel, which already ranks as the No.
2 most-subscribed wrestling account on the platform, added over 100
thousand new subscribers, marking a 20% rise in monthly subscriber
rate.
IMPACT
Wrestling showcases hard-hitting, high-flying action every week in
the U.S. with IMPACT! on AXS TV and Twitch, premiering the two-hour
flagship series Tuesdays at 8 p.m. ET/5 p.m. PT. During the
Slammiversary
broadcast,
IMPACT announced the date for its next live event Bound
For Glory 2020,
set for Saturday, Oct. 24 on pay-per-view.
Viewers
across the globe can watch IMPACT Wrestling content on a variety of
platforms and devices including the IMPACT Plus SVOD service and
digital channel for $7.99 a month; on the promotion’s
highlight-packed YouTube Channel; and on twitch.tv. IMPACT Wrestling
is broadcast globally in over 120 countries.
About
IMPACT Wrestling
IMPACT
Wrestling is one of the world’s most significant wrestling
entertainment properties, creating more than 200 hours of original
content annually across television and other digital platforms.
IMPACT Wrestling specializes in creating premium content, events,
products, merchandise, and music, as well as the management and
promotion of professional wrestlers. Its highly successful flagship,
IMPACT!,
is broadcast globally, including AXS TV and Twitch in the United
States, Fight Network and GameTV in Canada, Sony Ten 2 and DSport in
India, 5STAR and Fight Network in the United Kingdom, e.tv in Africa,
MVStv in Mexico and TAPDMV in the Philippines. IMPACT Wrestling is a
subsidiary of Anthem Sports & Entertainment Inc.
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Media
Contacts:
Ross
Forman IMPACT Wrestling Media Relations [email protected]
Sean
Grabin AXS TV Publicity [email protected]
Cindy
Ronzoni AXS TV Publicity [email protected]
Article source: Impactwrestling.com