ESPN and WWE are bringing something wonderfully weird to Minneapolis ahead of SummerSlam.
From Thursday, July 30 through Sunday, August 2, fans can step into the world of Danhausen with the Very Nice, Very Evil SummerSlam Freeze Tour, a roaming popsicle truck experience serving frozen treats, giveaways, photo opportunities, and just the right amount of chaos around the biggest event of the summer.
The Danhausen-themed mobile truck, complete with a larger-than-life sculpture of Danhausen’s face, will make stops across the greater Minneapolis area, including Downtown East Commons Park, Nicollet Mall, the Minneapolis Convention Center, and U.S. Bank Stadium.
A Very Nice, Very Evil SummerSlam Activation
The Very Nice, Very Evil SummerSlam Freeze Tour is built around one simple choice: will fans choose the VERY NICE Lemonade Popsicle or the VERY EVIL Mango Tajín Popsicle?
Those brave enough to approach Danhausen can also test their fate by spinning a flavor wheel, letting chance decide which frozen treat they receive. Along the way, fans can expect free popsicles, giveaways, interactive photo moments, and surprise experiences tied to Danhausen’s wonderfully strange energy.
It is exactly the kind of off-site activation that makes sense for a major wrestling weekend. SummerSlam already brings spectacle, personality, and fan interaction to the city, and adding Danhausen’s chaotic humor gives ESPN and WWE a playful way to meet fans outside the stadium.
Danhausen Takes Over Minneapolis
Danhausen has built a strong connection with wrestling fans through his strange, funny, and instantly recognizable persona. The phrase Very Nice, Very Evil has become part of his signature identity, making this frozen treat truck feel like a natural extension of his brand.
This is not just a branded food stop. It is a fan experience designed around character, comedy, and shareable moments. A roaming popsicle truck with Danhausen’s face attached to it is exactly the kind of strange visual that wrestling fans will stop for, photograph, and talk about all weekend.
For fans in Minneapolis, the activation gives SummerSlam weekend another layer of personality before the action begins inside U.S. Bank Stadium.
Very Nice, Very Evil SummerSlam Freeze Tour Schedule
The Very Nice, Very Evil SummerSlam Freeze Tour will make several stops throughout Minneapolis and St. Paul during SummerSlam week.
Thursday, July 30
Downtown East Commons Park
425 Portland Ave S, Minneapolis, MN 55415
VIP Media Moment: 10:30 a.m. to 11:00 a.m.
Open to the Public: 11:00 a.m. to 1:15 p.m.
Nicollet Mall
555 Nicollet Mall, Minneapolis, MN 55403
Open to the Public: 6:30 p.m. to 8:30 p.m.
Friday, July 31
Minneapolis Convention Center
1301 2nd Ave S, Minneapolis, MN 55403
Open to the Public: 10:00 a.m. to 7:00 p.m.
Saturday, August 1
U.S. Bank Stadium
401 Chicago Ave, Minneapolis, MN 55415
Open to the Public: 1:30 p.m. to 4:30 p.m.
Sunday, August 2
U.S. Bank Stadium
401 Chicago Ave, Minneapolis, MN 55415
Open to the Public: 1:30 p.m. to 4:30 p.m.
SummerSlam Streams Live on ESPN
SummerSlam will stream live on the ESPN App with an ESPN Unlimited subscription on Saturday, August 1 and Sunday, August 2, beginning at 6 p.m. ET.
With the event taking over Minneapolis for two nights, the Very Nice, Very Evil SummerSlam Freeze Tour gives fans a free and fun way to get into the SummerSlam spirit before the matches begin.
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I’m a dedicated aficionado of all things movies, pop culture, and entertainment. With a passion for storytelling and a love for the silver screen, I’m constantly immersed in the world of cinema, exploring new releases, classics, and hidden gems alike. As a fervent advocate for the power of film to inspire, entertain, and provoke thought, I enjoy sharing my insights, reviews, and recommendations with fellow enthusiasts.